This version is a blended grain and features limited edition packaging by artist Malcom Borwick, titled The Snow Polo Edition. Chivas now produces two of the top three selling blends in the world, and its distillery portfolio, with Glenlivet as its flagship brand, is rivalled only by that of Diageo.Ĭreated by master blender, Charles H Julian, the Royal Salute was launched in 1953 as a tribute to the newly crowned Queen Elizabeth II. 21-Year-Old To celebrate its proud association with the glorious sport of polo, Royal Salute created a blend with the shared characteristics of strength, balance and finesse.
The Seagram empire eventually collapsed in the early 2000s, with its Chivas Brothers arm picked up by Pernod-Ricard, along with Allied Domecq in a separate acquisition, bringing over the Ballantine's brand. Over the years they also acquired the assets of Campbell Distillers and The Glenlivet Distillers, positioning it as one of the largest whisky companies in Scotland. They acquired the firm in 1949, adding Strathisla to its portfolio, and building a further three more distilleries. While Prohibition put a temporary halt to its success ten years later, it also allowed Canadian distillers, Seagram, to become the biggest drinks company in North America, and they targeted Chivas Brothers straight away when buying into the Scotch market. The first Chivas Regal blend was launched by Chivas Brothers in 1909, a premium brand that quickly developed a big market in the US.
Chivas Royal Salute 21 Year Old Blended Grain / Snow Polo Edition
